Project Snapshot

• Client: The Drum Set Coach – an online and physical drum school

• Industry: Music education

• Programs: Drum set instruction from beginner to professional

• Service: 2-Day VIP Experience – Sales Funnel Setup

• Platform: Kajabi, integrated with Acuity + Zapier

• Focus: Launch-ready webinar funnel for a new program

Meet the Client

The Drum Set Coach is a drum school run by a husband-and-wife team who live and breathe music education. They offer both online and in-person drum set instruction, working with students from beginner all the way to professional-level players.

Over eight years, they’ve built a strong presence using Kajabi for their online programs — but despite all that experience on the platform, they’d never had a true sales funnel.

With a brand new program ready to launch, they knew they needed more than just a few emails and a checkout link. They needed a stellar, structured sales funnel that could support this launch and become a repeatable engine for future programs.

The Challenge: 8 Years on Kajabi, No Real Funnel

Even with years of Kajabi experience, The Drum Set Coach had never set up a successful sales funnel from top to bottom.

That meant:

• No clear, guided journey from webinar registration to booking a call

• No cohesive nurture sequence that warmed up leads before the offer

• No automated follow-up to reconnect with interested, but not-yet-ready buyers

• Manual tech connections between Acuity and Kajabi that were easy to miss or misconfigure

They had a fantastic new program and a strong teaching reputation, but without the right funnel in place, they risked:

• Losing warm leads after the webinar

• Wasting hard-earned traffic

• Spending more time manually chasing follow-ups instead of teaching

They didn’t need more tech. They needed a clean, conversion-focused funnel that actually worked.

The Strategy: Build a Complete, Repeatable Sales Engine

Before I touched a single page inside Kajabi, we kicked things off with:

• A project questionnaire to clarify goals, audience, and assets

• A shared Google Drive folder to keep content and communication organized

• A 60-minute planning call to walk through their new program, map the funnel, and prioritize what mattered most

Our strategy was simple and focused:

• Design a complete webinar funnel that guides drummers from awareness → nurture → webinar → offer → follow-up

• Leverage tools they already use (Kajabi, Acuity, Zapier) instead of bolting on unnecessary platforms

• Document everything so they feel confident editing, reusing, and relaunching the funnel in the future

This wasn’t about a one-time “build it and hope.” It was about creating a repeatable framework they can use for future live or evergreen launches.

The Solution: 2 VIP Days of Deep-Dive Funnel Setup

Over two focused VIP Days (6 hours one day + 4 hours the next), we built the full funnel inside Kajabi and connected it to Acuity via Zapier.

Here’s what we created.

Funnel Foundations in Kajabi

We set up all the core funnel pages and key steps:

1. Webinar Opt-In Page & Form

   • Clear promise of the webinar

   • Strong benefits for drummers and/or parents

   • Clean, on-brand design that matches The Drum Set Coach’s existing look

   • Integrated Kajabi form to capture registrations

2. Webinar Confirmation Page

   • Confirms registration

   • Sets expectations for date/time and how to join

   • Encourages attendees to add the event to their calendar and check their email

3. Webinar Offer Page

   • Dedicated sales page for the new program

   • Clear breakdown of what’s included, who it’s for, and the transformation

   • FAQ + objections answered

   • Strong call to action (purchase or book a call, depending on the structure)

4. Webinar Replay Page

   • Easy access to the replay for those who couldn’t attend live

   • CTA to visit the offer page or book a call

   • Perfect for extended sales windows

5. Video Nurture Pages (4 total)

   • A short series of content-rich video pages to keep leads warm

   • Designed to build trust, showcase their teaching style, and keep drummers engaged between touchpoints

Email Sequences & Event Communication

Then we turned the funnel into a conversation with thoughtful email flows:

• Webinar Nurture Sequence

  • Pre-webinar emails to build anticipation

  • Helps registrants understand why the training matters and why they should show up live

• Webinar Event Confirmation & Reminder Emails

  • Event details, calendar links, and reminders leading up to the live session

  • Reduces no-shows and last-minute confusion

• Book-a-Call Follow-Up Nurture Sequence

  • Post-webinar emails inviting warm leads to book a call

  • Builds on the webinar content, answers questions, and helps hesitant buyers take the next step

Tech & Automation: Kajabi + Acuity + Zapier

To make everything run smoothly, we set up:

• Zapier automations to connect Acuity and Kajabi

• Forms and tags to clearly segment who:

  • Registered for the webinar

  • Attended live

  • Watched the replay

  • Booked a call

• Clean, traceable paths so they can see where each lead is in the journey

The goal: less manual tracking, more clarity and consistency.

Comprehensive Support & Handover

Because a good funnel is only as strong as the team running it, we built in robust support:

• Custom training & walkthrough videos

  • Step-by-step recordings delivered in their Google Drive folder

  • How to make edits

  • How to reuse the funnel for future launches

  • What to watch for during a live promotion

• 14 days of email support

  • Quick, reliable responses to questions as they started using the funnel

  • Guidance on what to tweak or test as real data comes in

The Results: Confidence in Their First True Sales Funnel

It’s still early in the life of this funnel, so the long-term numbers are still coming in — but the transformation for The Drum Set Coach is already clear.

In their words:

“We hired Rebecca to help create a sales funnel, which we had never had before. It’s too early to tell how well the funnel is working but we are VERY pleased with the work she did. She was SO organized and explained the process perfectly. She provided step by step videos that walked us through the process, how to change things in the funnel for the future, what to be aware of, and just tons of helpful tips.”

They now have:

• A complete, start-to-finish funnel they can reuse and refine

• A clear structure for future webinars and program launches

• Confidence that the tech is set up correctly and they understand how to maintain it

And my favorite part? Their trust:

“I would recommend Rebecca to EVERYONE. I’m just so impressed with how competent she is. There was never a doubt in my mind that she wouldn’t come through. She ALWAYS came through with what she said she would do. A woman of her word.”

Why This Build Matters (Especially for Educators & Creators)

For music educators, coaches, and course creators, a sales funnel isn’t about being “more salesy.” It’s about:

• Respecting your audience’s time with a clear journey

• Supporting your programs with systems that help the right people say yes

• Freeing you up to focus on teaching, not duct-taping tech together

A well-built funnel turns your webinar, calendar, and program into a smooth experience — for you and your students.

FAQ: Kajabi Sales Funnels & VIP Days

What is a Kajabi sales funnel?
It’s a series of pages, emails, and automations inside Kajabi that guide someone from first contact (like a webinar registration) all the way to purchase or booking a call.

Do I need to be techy to maintain it?
Nope. Part of my process is creating custom walkthrough videos and simple structures so you can update content, tweak sequences, and reuse the funnel without starting from scratch.

Can this work for my niche if I’m not in music?
Absolutely. This same structure works beautifully for coaches, therapists, consultants, and course creators across multiple industries.

Want a Kajabi Sales Funnel Like This?

If you’ve been on Kajabi for a while but have never had a true sales funnel, you don’t need more scattered pages — you need a focused, launch-ready build.

👉 Ready for a funnel that actually supports your next launch?
Book a discovery call to get started