Project Snapshot

• Client: Park & Breathe, brought to you by Synergate Coaching
• Industry: Coaching
• Offer Focus: Lead generation
• Service: Custom quiz funnel build
• Platforms: TryInteract + Kajabi
• Focus: An 8-question quiz funnel with 4 personalized results and follow-up automation

Meet the Client

Park & Breathe is a nervous system training brand created to help people find clarity under pressure. Their work is centered on helping individuals better understand how their nervous system responds to stress so they can move through life with more awareness, steadiness, and intention.

As the brand continued to grow, they wanted a more engaging lead generation tool than a standard opt-in freebie. They needed something interactive, personalized, and aligned with the transformation they help people experience.

That’s where the NSQ (Nervous System Quotient) Quiz came in.

Instead of offering the same next step to every lead, the goal was to create a quiz experience that helps people better understand their current nervous system patterns while also introducing them to the 21-Day Park & Breathe program as a relevant next step.

The Challenge: Building a Quiz Funnel That Feels Personalized and Strategic

This project needed to do more than collect email addresses.

The quiz had to:

• Give users a personalized result based on how they answered
• Feel simple and seamless on the front end
• Connect properly with Kajabi on the back end
• Deliver each lead to the right result page, form, and follow-up email
• Support lead generation now while laying the foundation for deeper nurturing later

Because quizzes can get complicated quickly, the build also needed to be easy for the client to maintain after launch.

That meant choosing the right platform, mapping the scoring system carefully, and creating a backend setup that was both strategic and manageable.

The Strategy

Before building anything, I gave the client several quiz platform options so she could choose the one that best fit her needs and budget. She selected TryInteract, which offered the flexibility we needed for scoring, outcomes, and user experience.

From there, the strategy was to create a quiz funnel that would:

• Use an 8-question assessment to segment leads into 4 different result types
• Determine those results through a scoring system, with each answer assigned a point value
• Route users into Kajabi so each person receives a more personalized experience after completing the quiz
• Introduce the 21-Day Park & Breathe program naturally on the results pages as the next step
• Set up email delivery so leads immediately receive their result information in their inbox, too

The goal was to make the quiz feel helpful and insightful while quietly doing the backend work of segmenting, nurturing, and preparing leads for future conversion.

The Solution: A Custom Quiz Funnel with TryInteract + Kajabi

I built a complete quiz funnel that connected the interactive quiz experience in TryInteract with a personalized results flow inside Kajabi.

Interested in trying Kajabi?

Get Kajabi for 3 months for only $99 here.

Key Features

Platform Selection Support

Before setup began, I researched and shared multiple quiz platform options so the client could make an informed decision based on functionality and budget. She chose TryInteract as the best fit for this funnel.

8-Question Quiz with 4 Results

The NSQ Quiz includes 8 questions that guide users through a personalized assessment. Each answer was tied to a scoring system so that, once completed, the quiz could accurately sort leads into 4 different outcomes.

Kajabi Results Funnel

Once a user completed the quiz, they were directed to Kajabi through a custom multi-step results flow. This included:

• 9 Kajabi landing pages total
  • 1 quiz embed page
  • 4 form / “results loading” pages
  • 4 final results pages

This structure allowed the quiz experience to feel personalized while still using Kajabi for lead capture and results delivery.

Segmented Opt-In Forms

I built 4 Kajabi forms, one for each result path. These forms helped collect the leads’ information and ensured they were routed correctly based on their quiz results.

Automated Result Emails

Each form triggered its own email automation, so the lead received a follow-up email containing the same information shown on the results page. This meant users didn’t have to rely on memory or screenshots. Their result was waiting in their inbox, ready to revisit later.

Offer Integration

The 21-Day Park & Breathe program was woven into the results pages as a natural next step, introducing the offer in a way that felt aligned with each user’s experience rather than tacked on.

What Was Built

Here’s a quick look at the Kajabi components included in the project:

• 9 landing pages
  • 1 quiz embed page
  • 4 forms / loading pages
  • 4 results pages
• 4 Kajabi forms
• 4 result-based automated emails attached to the forms

This gave the client a complete working funnel that connects quiz-taking, segmentation, opt-in, results delivery, and the next step toward the Park & Breathe program.

Support & Handover

After the funnel was built, I also recorded custom training videos so the client would feel confident using and maintaining the system.

That included:

• A walkthrough video of the full quiz experience from the lead’s point of view, so she could see exactly what the user journey looked like from start to finish
• A backend update video showing how to edit and maintain each component of the funnel in the future

This kind of handoff matters, especially with a quiz funnel, because there are multiple moving pieces. I wanted her to feel empowered to make updates without worrying that one small change would break the whole experience.

The Results: A Smarter Lead Generation Funnel

The result is a custom-built quiz funnel that gives Park & Breathe a more engaging way to attract and segment leads.

Instead of sending every new subscriber through the same generic opt-in path, they now have a system that:

• Creates a more interactive first touchpoint
• Gives users personalized insight through 4 unique outcomes
• Captures leads inside Kajabi
• Delivers result-specific follow-up automatically
• Introduces the 21-Day Park & Breathe program in a more relevant, strategic way

It also lays the groundwork for future nurturing, since additional emails can now be built based on each person’s quiz result and level of readiness.

Why This Build Matters

Quiz funnels can be powerful because they do two important things at once:

• They give the audience something useful and personalized
• They give the business owner better segmentation and lead quality

For a brand like Park & Breathe, that matters. Nervous system work is personal, and not everyone needs the same message or next step. This funnel helps the brand start that conversation with more relevance and clarity from the very beginning.

Frequently Asked Questions About Quiz Funnels

What is a quiz funnel?
A quiz funnel is an interactive lead generation tool that asks a series of questions, sorts people into results or categories, and then delivers a personalized next step through pages, forms, and email automation.

Why use a quiz instead of a standard opt-in?
A quiz can feel more engaging and tailored to the user. It also helps segment leads so future emails and offers can be more relevant.

Can quiz funnels work with Kajabi?
Yes. While the quiz itself may live on a dedicated platform like TryInteract, Kajabi can be used for forms, landing pages, results delivery, automations, and follow-up sequences.

Want a Quiz Funnel Like This?

If you want a lead generation funnel that feels more personalized than a basic freebie and helps guide the right people toward your offer, a custom quiz funnel could be a great fit.

👉 Ready to build a quiz funnel that actually supports your growth?

BOOK A DISCOVERY CALL